{"title":"Essentials","description":"\u003cp\u003eGood nutrition shouldn’t be complicated — or costly. The Essentials range brings together our core selection of mineral and balancer supplements, designed to fill the nutritional gaps in forage and grazing, keeping nutrition simple and effective.\u003c\/p\u003e\u003cp\u003eWhether your horse needs a targeted boost of copper, zinc and selenium, or a broader daily balancer enriched with amino acids, B vitamins and vitamin E, you’ll find a straightforward solution that works for your horse and your budget.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHonest ingredients. Effective nutrition. Everyday value.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"pro-mineral-a-fundamental-equine-mineral-forage-balancer","title":"Pro Mineral | Equine Mineral Balancer for Horses at Grass | Low Sugar \u0026 Starch","description":"\u003cp\u003e\u003cstrong\u003ePro Mineral\u003c\/strong\u003e is a fundamental equine mineral balancer formulated to help address common mineral deficiencies found in UK grazing and forage. Low in sugar and starch at just \u003cstrong\u003e1.2%\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePro Mineral offers a practical, time and cost-effective solution for horse owners looking to contribute to a balanced diet without the need for a bespoke forage analysis. It is particularly well suited to the summer months when horses are predominantly out at grass.\u003c\/p\u003e\n\u003cp\u003eShould a forage analysis reveal specific mineral concerns, Pro Mineral can also serve as an excellent foundational balancer, providing a reliable nutritional base from which a more tailored feeding plan can be developed.\u003c\/p\u003e\n\u003ch2\u003eNutritional Support For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHorses on grass with potential mineral deficiencies\u003c\/li\u003e\n\u003cli\u003eHorses during the summer grazing season\u003c\/li\u003e\n\u003cli\u003eHorses requiring a practical, everyday mineral balancer\u003c\/li\u003e\n\u003cli\u003eGood doers and horses on restricted or low-calorie diets\u003c\/li\u003e\n\u003cli\u003eAll horses and ponies as part of a balanced feeding programme\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGeneral Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHelps address commonly deficient minerals in UK grazing\u003c\/li\u003e\n\u003cli\u003eContributes to normal hoof health and integrity\u003c\/li\u003e\n\u003cli\u003eContributes to normal bone, tendon, ligament, and connective tissue health\u003c\/li\u003e\n\u003cli\u003eContributes to normal muscle and nerve function\u003c\/li\u003e\n\u003cli\u003eHelps maintain normal coat condition, skin health, and coat pigmentation\u003c\/li\u003e\n\u003cli\u003eContributes to normal immune function\u003c\/li\u003e\n\u003cli\u003eContributes to normal respiratory health\u003c\/li\u003e\n\u003cli\u003eSupports normal temperament and behaviour associated with nutritional balance\u003c\/li\u003e\n\u003cli\u003eLow sugar and starch at 1.2% — suitable for good doers and horses on restricted diets\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Progressive Earth 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excellent choice for owners who want reliable foundational nutritional support without the need for a bespoke forage analysis.\u003c\/p\u003e\n\u003ch2\u003eHow Does It Compare?\u003c\/h2\u003e\n\u003cp\u003ePro Balance Basic is comparable to our \u003cstrong\u003ePro Balance Plus\u003c\/strong\u003e, with the exception of B vitamins and Vistacell gut support — making it a great entry-level option that still delivers comprehensive essential nutrition.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProvides fundamental nutritional support to balance deficiencies in grass, hay, and haylage\u003c\/li\u003e\n\u003cli\u003eSupports strong, healthy hooves, coat, and skin\u003c\/li\u003e\n\u003cli\u003ePromotes a rich, vibrant coat colour\u003c\/li\u003e\n\u003cli\u003eSupports strong ligaments, tendons, and joints\u003c\/li\u003e\n\u003cli\u003eAids muscle and nerve health\u003c\/li\u003e\n\u003cli\u003eSupports a healthy immune system\u003c\/li\u003e\n\u003cli\u003ePromotes healthy lungs and respiratory function\u003c\/li\u003e\n\u003cli\u003eSupports a healthy metabolic system\u003c\/li\u003e\n\u003cli\u003eMay support a better attitude to work\u003c\/li\u003e\n\u003cli\u003eLow in Sugar and Starch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGood doers and horses on restricted or low-calorie diets\u003c\/li\u003e\n\u003cli\u003eHorses on grass, hay, or haylage-based diets\u003c\/li\u003e\n\u003cli\u003eOwners looking for an affordable, fundamental daily balancer\u003c\/li\u003e\n\u003cli\u003eHorses at rest, maintenance, or in light work\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Progressive Earth 2024","offers":[{"title":"1.8kg","offer_id":49942786343245,"sku":"K13","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"3.6kg","offer_id":49942786376013,"sku":"K14","price":31.0,"currency_code":"GBP","in_stock":false},{"title":"0.5kg 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reliable daily nutritional balance without the need for a bespoke forage analysis.\u003c\/p\u003e\u003ch2\u003eKey Ingredients \u0026amp; Nutritional Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin (B7), Thiamine (B1), Pyridoxine (B6) \u0026amp; Folic Acid (B9)\u003c\/strong\u003e — A comprehensive B vitamin complex included to contribute to normal hoof and skin health, normal nervous system function, normal red blood cell production, and normal metabolism of carbohydrates, fats, and proteins.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVistaCell\u003c\/strong\u003e — Included to help maintain healthy gut microflora and contribute to normal gastrointestinal pH balance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow Does It Compare?\u003c\/h2\u003e\u003cp\u003ePro Balance Plus includes B vitamins and VistaCell gut support not found in \u003cstrong\u003ePro Balance Basic\u003c\/strong\u003e, making it a more comprehensive option for horses that benefit from additional digestive and metabolic nutritional support.\u003c\/p\u003e\u003ch2\u003eNutritional Support For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHorses and ponies on grass, hay, or haylage-based diets\u003c\/li\u003e\n\u003cli\u003eGood doers and horses on restricted or low-calorie diets\u003c\/li\u003e\n\u003cli\u003eHorses requiring additional B vitamin nutritional support\u003c\/li\u003e\n\u003cli\u003eHorses at rest, maintenance, or in light to moderate work\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eGeneral Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHelps address mineral and vitamin deficiencies in grass, hay, and haylage\u003c\/li\u003e\n\u003cli\u003eContributes to normal hoof and skin health\u003c\/li\u003e  \u003cli\u003ePromotes a shiny, healthy coat and normal coat pigmentation\u003c\/li\u003e\n\u003cli\u003eContributes to normal metabolism of carbohydrates, fats, and proteins\u003c\/li\u003e\n\u003cli\u003eContributes to normal red blood cell production\u003c\/li\u003e\n\u003cli\u003eHelps maintain normal nervous system function\u003c\/li\u003e\n\u003cli\u003eContributes to normal muscle and nerve health\u003c\/li\u003e\n\u003cli\u003eSupports normal immune function\u003c\/li\u003e\n\u003cli\u003eHelps maintain normal lung and respiratory health\u003c\/li\u003e\n\u003cli\u003eContributes to normal gut microflora and gastrointestinal health\u003c\/li\u003e\n\u003cli\u003eSuitable for good doers on restricted diets\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Progressive Earth 2024","offers":[{"title":"1.8kg","offer_id":49942786474317,"sku":"K16","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"3.6kg","offer_id":49942786507085,"sku":"K17","price":48.99,"currency_code":"GBP","in_stock":true},{"title":"0.5kg 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All three are commonly low in UK forage, making targeted supplementation particularly valuable for horses on grass, hay, or haylage-based diets.\u003c\/p\u003e\u003cp\u003eLow in sugar and starch at just \u003cstrong\u003e0.86%\u003c\/strong\u003e (0.04g per scoop).\u003c\/p\u003e\u003ch2\u003eKey Ingredients \u0026amp; Amounts per Serving\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper — 300mg per serving\u003c\/strong\u003e — An essential trace mineral included to contribute to normal hoof health and integrity, normal bone, joint, tendon, ligament, and cartilage health, normal coat pigmentation (including melanin production), normal iron metabolism, and normal metabolic function. Often low in UK forage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc — 900mg per serving\u003c\/strong\u003e — An essential trace mineral included to contribute to normal immune function, normal skin and hoof health, normal coat pigmentation (including melanin production in bay and black horses), normal bone and joint health, and normal protein and carbohydrate metabolism. Also contributes to normal antioxidant function. Often low in UK forage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelenium — 1mg per serving\u003c\/strong\u003e — An essential trace mineral included to contribute to normal immune function, normal muscle function and recovery, normal reproductive health, and normal metabolic function. 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